It's a Friday afternoon in late October. A serious storm system rolls through. Roof damage calls start coming in around 4:30pm. Your receptionist, a good one, been with you for two years, clocks out at 5 on the dot. She had plans.
Between 5pm and 8pm, 14 calls come in. Your voicemail takes them all.
The remaining 3 you reach. One books. The other two are surprised it took this long and give you a lukewarm call anyway.
That's 2–10 lost jobs in a single Friday evening. At a $1,500 average roofing job, that's $3,000–$15,000 gone because a single person's shift ended.
// The problem isn't that your receptionist left at 5. The problem is that you built your lead capture around a person with a schedule.